I created a campaign that remarketed the DeWALT 20V Max Power Drill, in order to broaden it’s target audience. With this campaign I am using a narrative combined with simple imagery to tell several stories of life’s different milestones.
The Timeless Trade
This billboard series promotes the new FITBIT bracelets. Using the companies name as a verb shows how this product keeps you active, no matter what the circumstance. Each billboard represents a different category the bracelet tracks. The Illustrations incorporate the logo to increase brand awareness. While using #fitbit in the tagline further promotes the product.
This corporate campaign for Liberty Mutual showcases the value the company places on diversity. Using the metaphor of different types of doors, makes a connection to human diversity and peaks the viewer’s curiosity.
DIABETES MEDICATION CAMPAIGN
As an intern at Publicis Healthcare Communications Group, I created an unbranded campaign for a new Type 2 diabetes medication, Melatin. I worked with a team of five to develop creative and marketing strategies, as well as a Challenge-n-Unlock Mobile App and Social Media Campaign : Success Redefined. Success Redefined encourages Type 2 Diabetics, as well as their loved ones, to improve their diabetes by becoming more active and changing their overall lifestyles.
NEENAH PROMOTIONAL PIECE
This package of coasters were designed as a promotional piece for Neenah’s Environment line. Using MadMen as my inspiration I created a series of coasters to showcase a few reasons why as Designers, sometimes we deserve a drink.
HOME DEPOT DIRECT MAIL
This direct mail piece promotes the Home Depot’s various fencing options. The unique folding piece demonstrates to potential buyers what they may need to keep out of their line if sight.
Chipolo Promotional Plan
This Corporate Identity campaign for Ralph Lauren is centered around the Pink Pony Foundation, Ralph Lauren’s initiative to help fight cancer. In this multimedia campaign, I am showing the viewer that by purchasing an item from Ralph Lauren’s Pink Pony Collection, you are not only dressing like a hero, but also helping to save a life.
MADE IN AMERICA POSTER SERIES
Made in America is a concert festival sponsered by Budwiser and JAY- Z. The festival is dedicated to the idea that all people are created equal, as well as all music. Using letterpressed typography and hand done texture, I was able to mimic the historical and rough nature behind the true meaning of this festival. Through execution style I'm showcasing why people come together for two fulls days every labor day weekend to celebrate being Made in America and just what that means.